Creative strategy and direct-response copy for DTC brands scaling on Meta.
“If you need someone who can handle both cold traffic and conversions, talk to Ben. We spent about $5K and sold for $40K at a 60% margin.”
I spent four years selling door to door. Top five in Sweden. Rejected thousands of times.
That teaches the one thing no course does: how a real person reacts to a pitch they never asked for. Cold traffic is the same job, on a screen. I already know how the door slams, so I write so it doesn’t.
Output isn’t the bottleneck anymore. Judgment is.
I use a 5-part creative feedback loop to find your next winner.
I take apart your whole ad account. Every angle, format, and awareness level you run, and the mechanism you lean on today.
I gather the exact language your customers use. Their real fears and private beliefs, in their own words, not survey answers.
I map everything they already hear from competitors, so I know how sophisticated the market is and what they scroll past.
New angles built from what the research shows and what maps to your mechanism. Not hunches, not copying the feed.
A compounding loop that gets sharper every round. Not a one-off batch, a system that keeps finding the next winner.
Currently in two creative-strategy and direct-response masterminds, with copy pressure-tested weekly by 7 and 8-figure marketers.
If you run a DTC brand or a personal brand and you want cold traffic that actually converts, let’s talk.
Start a conversation ↗